Sherwood Announces Resellers Policy
Sherwood America last week announced a Unilateral Minimum Resellers Pricing Policy for the Sherwood Newcastle R-972 and Sherwood R-904N NetBoxx AV receiver products.
The company said in the announcement that it will unilaterally cease deliveries of product to dealers that do not comply with the program’s minimum pricing for advertising and resale on these specific models."
The policy has been distributed to all of Sherwood's dealers.
“Both of these new products feature unique new technologies, and to sell them we have selected audio-video specialist dealers with a strong commitment to proper product demonstration and sales support," the company's senior vice president of marketing and product development, Jeffrey Hipps, said as part of the announcement.
"This carefully selected specialty distribution chain deserves a level of profitability commensurate with their investment in staff, training and display facilities, and the policy is intended to encourage competition for the sale of Sherwood products in a manner consistent with the long term interests of both our dealers and end-user customers.”