Sharp to Re-enter TV Business in U.S.
The Sharp booth at CES 2019
Sharp Corp. has announced that it has agreed to establish a new form of partnership with Hisense International (Hong Kong) America Investment Co., Ltd., according to a press release issued in Tokyo May 9. With this agreement, Sharp will re-enter the television business in the U.S. market before the end of 2019.
“We’re currently expanding our home appliance product portfolio, and now, with the addition of television products, we’ll be able to go to market for our dealers and our customers with a broader assortment of Sharp products in both the living room as well as the kitchen,” Jim Sanduski, president of Sharp Home Electronics Company of America, told Dealerscope in the wake of the announcement.
“It’s an opportunity for our entire team to bring back what I’d call a cherished, best-of-breed, high-quality, highly renowned video brand into the U.S. We’re thrilled, and it gives us the one-two punch on the TV side and the appliances side. We are preparing for a dynamic and energizing re-launch under the ribs of the umbrella of the Sharp Corporation, Sharp Electronics and the Sharp Electronics marketing organization, and we are so excited,” said Peter Weedfald, senior vice president, sales & marketing for Sharp Electronics Marketing Company of America.
This announcement follows on the heels of Sharp’s presence at the 2019 CES, after a four-year hiatus, with a full suite of products, including TVs, spotlighting its strategies to forge an 8K/4K ecosystem encompassing displays and end-to-end devices that will support that ecosystem beyond merely display, touching on imaging, editing, data storage and management, distribution, broadcast infrastructure, and other related equipment and technologies.