Sharp Spotlights 60-, 52-inch 3D Quattron LCD TVs, at CEDIA Expo
Sharp Electronics has migrated its Quattron RGBY LCD panel technology into its first 3D LCD TVs, showcasing the just-released flagship LE925 series in 60- and 52-inch screen sizes ($5,299.99 and $4,199.99) on the night preceding the opening in Atlanta of the 2010 CEDIA Expo.
Each model is being sold bundled with two pairs of special active-shutter eyewear, priced at $199 when purchased separately; the glasses are outfitted with a 2D-to-3D conversion button that lets the viewer choose to watch content in either 3D or 2D mode. A Spacious Sound 3D feature built into the sets permits personalized optimization of sound modes depending upon the content being viewed, according to the company.
The sets also use Frame Rate Enhanced Driving Technology, which produces images that are 1.8 times brighter than traditional three-color LCD sets, said Bob Scaglione, senior vice president of marketing for Sharp Marketing Corp. of America
The company also announced a new pair of 3D-networked Blu-ray players at $499.99 ad $429.99, its first 3D-ready 1080p HD DLP projector (pricing to be announced), and a deal with Universal Studios that will provide purchasers of Sharp TV sets between November 22 and March 31 with free 2D and 3D versions of the Universal title “Despicable Me.”
The product intros, according to Sharp Electronics Corp. CEO and chairman Kozo Takahashi, dovetail with a core company philosophy of “providing energy-saving and –creating products that reduce energy consumption.”
John Herrington, president of Sharp Electronics Marketing Corp. of America, added that the new TVs build on the success of the first series of Quattron TVs, unveiled at CES 2010, sales of which he said had helped Sharp to double its market share in large screen since their introduction.
Herrington also said that the “See It to See It” brand marketing campaign would enter a new phase that will continue to feature actor George Takei. New broadcast ads are slated to begin airing Sept. 23 and will encompass multiple media including print, online and paid search components.