Sharp Shows Newest 4K Ultra HD TVs
Sharp Electronics Marketing Co. of America President Jim Sanduski presented two new series of Sharp Aquos 4K Ultra HD TVs at a New York City press event Wednesday, while also stating the company's commitment to the U.S. market.
"The TV market is a brutal market and Sharp has had some financial struggles. That said, Sharp has secured additional bank funding and expects to report an operating profit this fiscal year. We have no intention of vacating the U.S. market," Sanduski stated.
The remarks were made in the context of the company presenting its full nine-SKU third-generation 4K UHD sets, which span seven sizes within three distinct series, and start at a 43-inch screen size carrying a street price of $599 up through an 80-inch set at just under $5,000.
"The 4K market is absolutely on fire," Sanduski said, concurring with CEA estimates of four million unit sales industrywide by year's end, and adding the estimate that the 4K TV segment will account for 30 percent of all TV sales revenue for 2015.
"We'll be a market-maker in 4K," remarked Peter Weedfald, who recently joined Sharp as senior vice president of sales. "In a replacement market, [with this range of products] we are making sure all customers can come in."
Weedfald outlined salient features within the three series, saying Sharp was confident "we'll be able to service the imaginations of consumers and retailers" with the new models.
Some line highlights he pointed out follow:
• The four-model entry-level UB30 series in 43-, 50-, 55- and 65-inch sizes, all offering SmartCentral single-interface intelligent navigation;
• The UE30 series in 70- and 80-inch sizes - which through a partnership with Google, features the Android TV mobile operating system, controllable via Voice Search.
• The flagship UH30 series in 70- and 80-inch sizes, which features Android TV and Sharp's Spectros Rich Color Display engine, said to deliver a 21 percent wider color spectrum than conventional Full HD TV. Another feature, AquoDimming, is a pixel-controlling technology that helps reveal picture details in darker areas of the image. The 70-inch UH set also carries THX 4K certification.