Sharp Intros 80-inch TV
Maintaining its commitment to be the leader in large-screen TVs, Sharp Tuesday rolled out its new 80-inch Aquos full-array LED LCD TV (LC-80LE632U). The set has an MSRP of $5,499 and should begin shipping to retailers within a week.
Sharp also announced a 70-inch set (LC-70LE632U, MSRJP $3,299)) that shares the same features as the 80 inch.
The new sets are full HD 1080p smart TVs and include built-in WiFi and access to such apps as Netflix, CinemaNow, Vudu and the Aquos Advantage LIVE online support. With a dynamic ratio of 6,000,000:1, the sets also feature 120Hz Fine Motion Enhanced to help eliminate blur and motion artifacts. The 80-inch set weighs 130 pounds and can use a standard wall mount. The set uses about $22 in energy a year, according to Sharp.
John Herrington, president of Sharp America, said the 80-inch AQUOS delivers more than double the scree area of a 55-inch TV and touted the new set as being the largest consumer LED LCD on the market.
Mark Viken, Sharp America’s vice president of marketing, said dealers can expect an extensive print, TV and online ad campaign based on the 80-inch and Sharp’s other large screens through December. Additional marketing will be done around the Super Bowl.
Although Viken wouldn’t rule out eventually selling the sets through a big-box retailer or club like Costco (earlier versions of the company’s 70-inch set sell through the clubs), he said initial distribution of the 80-inch will be limited to about 25 percent of Sharp’s regular channels. Margins are up to the dealers, Viken said.
During the press conference in New York City, Sharp touted Fry’s Electronics, P.C. Richard & Son, Magnolia and hhgregg as some of the retail partners that will sell the sets.
“I think there are a number of consumers that have disposable income and wants a large-screen experience …and they don’t want a 40-inch TV,” Viken said.