Selling Multi-Room Simplicity
The Distributed Audio Alliance Means Business
By Janet Pinkerton
American consumers have embraced multichannel home theater for their TV-watching, and home networking for their computing. Many of them are going wireless with home networks and loving it. So why has multi-room audio yet to find such favor? Why still the mishmash of unconnected receivers, shelf systems and radios scattered throughout the home? Why are there so few audio options in the wiring of new homes?
Misconceptions and/or a lack of awareness, answers the Distributed Audio Alliance, a group of 13 manufacturer, distributor and trade publications working to grow the multi-room audio business. Such misconceptions portray multi-room audio as a technology that's only for the rich, that's complicated to install and to use and that involves unproven technology. Did we mention "only for the rich?"
Despite these misconceptions, distributed audio is quickly becoming one of the most important technologies in the C-tailer's arsenal. With the sale of a distributed audio system comes a cornucopia of interconnected sales in speakers, amplification, distribution devices, cabling and zone controllers, not to mention the labor involved to design and install the system. If you're not selling — or trying to sell — distributed audio to your custom-install clients, both you and the customer are missing a turn. The benefits are easy to convey and demonstrate, the technologies are mature and the techniques to implement them are time-tested. Still, distributed audio has so far failed to establish itself as a no-brainer for many custom jobs. That's where the DAA comes in.
Distributed Audio Alliance Membership
• Channel Vision
• EH Publishing
• OnQ Technologies
• Polk Audio
HITTING THE ROAD
The Distributed Audio Alliance hit the road this month for a five-city media tour to dispel consumer misconceptions and boost awareness of multi-room audio, particularly among the builder trade. At press time, the media tour stops and dates included New York City on June 2-3; Washington, D.C. on June 4; Miami on June 5, Chicago on June 16, and the Los Angeles/San Diego market on June 18-19.