SED Celebrates Anniversary with New Products and Initiatives
SED International not only celebrated its 29th year anniversary last week, but the distributor also celebrated a renewed focus on CE products by adding several top manufacturers to its line card.
The Tucker, Ga.-based distributor has spent the last 18 months building up a consumer electronics team, which now includes about 15 sales people, including Tom Roper, a CE industry veteran who had worked as vice president and general manager at distributor DSI before joining SED.
The company, which started out as a CE distributor before shifting to computer products in the late-1980s, has also added dozens of vendors to its CE offerings during that time.
“I think it’s very important to be diversified, and today it’s all coming together,” Jeanie Diamond, CEO, said referring to the converge of IT and CE products, as well as the independent dealers that sell both sets of products. “I think it’s important for any computer or cellular dealer to add CE products to their mix. I see great opportunities for them.”
The distributor celebrated its anniversary with a special luncheon and raffle for its employees.
SED just announced that it picked up Audiovox’s line of A/V products, including the Audiovox, RCA, Accoustic Research, Terk and Jensen brands. SED also inked a deal to sell LG’s CE products, as well as its monitors and optical drives, throughout Georgia, Mississippi, Tennessee and Alabama.
Last March, SED signed with Samsung to distribute the vendor’s full line of CE products to members of the Nationwide buying group, a relationship that Roper said is going well. During the last year, SED also added CE
products from Acoustic Research, Asus, Bell’O, Channel Master, Coolmax, Cyberpower, JVC, Initial, Omnimount, Sansui, Swann Security, Universal Remote, VisionTek and Vivitar. The distributor is now looking to bolster its audio offerings.
Roper said he has seen several trends develop over the last year within SED’s core base of small, independent retailers. As prices drop on TVs more consumers are bypassing sets in the 30-inch range and moving straight to the 42-inch and higher units. “Consumers are saying, ‘If I’m going to replace a TV, then I’m going to go bigger,’” he said.