From Installer to Manufacturer – One Man’s Journey
Lessons as an installer have made Mike Pyle, CEO of SE2 Labs, a more astute and successful manufacturer. He tells his story to CR:
CustomRetailer: How long were you a custom installer and what skills did you pick up that helped you as a inventor/manufacturer?
Mike Pyle: I have been in the installation business since 1993 when I started at Western Wyoming Security & Communications (which later became Custom Electronics), for whom I sold and installed security and phone systems for ultra-high-end homes in the area.
The most valuable lesson I learned was that there is a definite need for pre-fabricated home theater systems. Speaking with clients and even fellow installers made me realize there is growing demand for a product that takes very little effort to install and operate but still delivers the same performance as a more expensive and complicated A/V rack.
CR: What issues did you face as an installer that led you to create the ITC One?
Pyle: I think many installers have the perceived notion that they need to reinvent the wheel with every install by creating a completely unique set-up that will never be replicated. While this may be a necessity for some projects, the burden of integrating new technologies and micro-managing every detail of every install can be a major time suck. The ITC One provides a simple and consistent installation model that takes all of the setting and configuration choices and puts them in a controlled environment so no details get overlooked.
Beyond that, the ITC One aims to address three major issues that used to make up the bulk of my service calls: AC power-related problems, overheating (which resulted in system shutdown) and stability issues from powerful components causing vibrations that affected overall system performance.