Commercial Opportunities: Science, Film and Rugged AV Combine to Empower Tornado-Affected Regions
Giant Screen Films and D3D Cinema are on a mission to educate. This is not your typical scholarly pursuit, however, as their goal involves traveling to remote regions and helping to empower and inspire young people in communities affected by a tornado’s destructive power. Luckily, this group brings extraordinary tools to the task at hand, including a nationally-recognized storm-chasing specialist, some of the world’s leading tornado researchers, steel-clad custom weather vehicles and a 10,000-lumen, remarkably rugged DPI projector.
The project is supported by a National Science Foundation grant, which was awarded to produce a film titled “Tornado Alley.” The documentary features filmmaker Sean Casey, star of the television series “Storm Chasers,” and the researchers of VORTEX2, the most ambitious tornado research mission ever undertaken, in their attempts to collect footage and unprecedented data from the heart of a tornado. Enlisting a mobile Doppler radar station, a number of custom-built vehicular juggernauts fortified to withstand remarkable winds and debris, and custom-created weather measurement devices, the group patrols the traditional Tornado Alley of the central U.S. in search of the perfect storm.
More than simply a thrill-seeking pursuit, the captivating chases depicted in the film are critical attempts to discover the dynamics and habits of such an extreme weather system—secrets that could improve warnings and save lives. After all, the goal of the film is to help audiences understand and appreciate the nature of severe weather and the work of storm-chasing scientists. But in developing the film and its educational outreach, producers at Giant Screen Films realized there was a distinctly human side to the story that needed further attention.
“Tornado Alley” was produced for and exhibited in large-screen, permanent theaters located in the science centers and museums of metropolitan areas—essentially the exact opposite environments in which tornadoes tend to occur. These museum partners have the resources and expertise to build on the film’s content by planning special programs, hosting scientists, and creating meaningful learning experiences. But the project team recognized that the communities most affected by severe weather—and perhaps the best places in which to inspire future generations of scientists—were largely rural, remote, and lacking informal learning environments like science museums. And so the production team decided to propose an innovative outreach strategy to the National Science Foundation: Using a traveling digital 3D projector, the project would deliver the “Tornado Alley” experience to communities across the heartland.
In late 2011, the NSF-funded “Tornado Alley” outreach program began visiting remote regions throughout the central U.S. The American Red Cross and FEMA have also helped bring their expertise in safety and preparedness to this program, while other partners—including the United Way, Boys & Girls Clubs of America, and the Missouri Mathematics and Science Coalition—have helped identify communities interested in hosting the team. “The goal of the outreach program,” explained Deborah Raksany, vice president of development and partnerships at Giant Screen Films, “is to create an immersive theater experience and an intimate, in-person learning experience, in communities that lack traditional educational resources. We hope that the opportunity to connect with people who are passionate about understanding severe weather gives these communities a forum to explore their experiences, and perhaps provides the inspiration for some young people to join the research efforts that will save lives in the future.”
The mobile experience includes one of the fortified vehicles, advanced weather measurement devices, key personnel from the film, and a staging-grade TITAN dual-lamp 1080p 3D projector from Digital Projection International (DPI). During these presentations, an abbreviated version of the 3D film is shown, followed by insight and discussion. “At sites that are underserved or in the process of recovery from a weather event, traditional classroom tools—let alone a film projector—are resources that can’t be taken for granted,” Raksany explained. “In those cases, a 3D film is a special addition to the experience. Attendees also get hands-on interaction with the mobile Doppler studio and fortified vehicle.”
Scott Fauteux, senior operations and support manager for D3D Cinema, is tasked with setting up a functional screening environment in every new location, regardless of the environment and lack of resources available. “DPI’s TITAN projector was chosen for its high brightness, rugged design and compatibility with all types of 3D,” he explained.
The fact that the TITAN runs on 110v power also expands the flexibility and durability inherent in the display. “Thanks to the TITAN’s brightness,” Fauteux said, “I’ve turned warehouses, outdoor spaces, and even the sides of buildings into functional viewing spaces.”
Raksany elaborated on Fauteux’s comments, stating that “the nature of ‘cinema’ is changing rapidly, and we’re excited to realize that it’s now possible to deliver an immersive, inspiring experience almost anywhere—with the right tools.” •