Savant CEO Bob Madonna, in a keynote speech at the company’s fourth annual dealer conference last week in New York City, declared that the company would fully embrace the iPad as the device to “increase our market footprint across the whole industry,” announcing that it would transition from Savant’s five-, seven-, nine- and 12-inch in-wall touch panels to iPad over the span of the next few months.
Savant’s underlying platform since its inception in 2005 has been the Apple OS, and Madonna said that “being 100 percent Apple-based is a huge asset for everyone in this room.
“The iPad is revolutionizing home automation and control,” he said. “What’s critical is that it’s technically superior, but also accepted by end users. It is redefining what users find acceptable for a user interface, and what they expect from a portable device. It’s teaching hundreds of millions of people to use touch interfaces – and they are all potential customers.”
While the iPad is a less expensive user interface than legacy touchpanels, Madonna argued that it helps move home automation into the mainstream. “It creates home automation opportunities in multiple locations in a home. I don’t believe legacy panels of the past can compete – even our own. In our industry, total touch devices sold over the past 40 years were around one million. Apple has sold three million iPads in 80 days – and will have sold 51 million iPhones and a total 100 million iOS devices in four years. This industry could grow by orders of magnitude. It’s a huge opportunity, and we need to do it together. Your customers are standing in line and understand the value of the Apple brand. Take advantage of it; build this market and expand it. One hundred million devices equal one hundred million opportunities.”