Sandy Gross Announces Launch of GoldenEar Technology
Sandy Gross, co-founder of Polk Audio and Definitive Technology, has announced the launch of GoldenEar Technology, a new loudspeaker company based in Owings Mills, Maryland. Sandy’s partner in the new venture is Don Givogue, who was also a founder and principal of Definitive.
“Speaker design and marketing are what we’ve done all our lives; we love it and are really good at it. But more importantly, we see a tremendous opportunity in the marketplace,” said Gross in explaining why he and Givogue decided to re-enter the loudspeaker sector of the CE industry with a new company and brand.
“In almost every case, the creative entrepreneurial founders of the major loudspeaker companies have left, and their companies are now owned by private equity firms or are part of large conglomerates. We wanted to bring back the combination of entrepreneurial spirit and passion for incredible sound which has always driven this business and helped to create great companies like Polk and Definitive.”
When asked about how he felt about competing with his former company, Gross replied, ” I have tremendous respect for Definitive and all the people there. Certainly there is plenty of business to go around and I look forward to being friendly competitors.”
Gross and Givogue said the GoldenEar Technology line will embody revolutionary engineering breakthroughs, while adhering to the standards of superb sonic performance, elegant styling and exceptional value that they have always used as their personal design benchmarks.
“GoldenEar’s recipe for success is simple: the best products, the best dealers and powerful promotion to create a highly profitable plus-business line, which will pull customers into the stores,” said Gross. “We are looking for the best specialty dealers and custom installers who share our enthusiasm for great sound and great business,” he added.