Samsung, Amazon Bringing HDR10+ to Format Wars
Improving on existing HDR10 technologies, Samsung and Amazon are bringing HDR10+ to the market, improving on the current HDR10 open standard.
“As an advanced HDR10 technology, HDR10+ offers an unparalleled HDR viewing experience — vivid picture, better contrast and accurate colors — that brings HDR video to life,” said Kyoungwon Lim, vice president of visual display Division at Samsung Electronics. “We’re excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV lineup.”
Main criticisms of HDR10 was the lack of dynamic metadata for media. HDR10 uses the simple metadata to set a static brightness level, unlike Dolby Vision that decodes metadata on a frame-by-frame basis to set dynamic levels for different scenes. HDR10+ capitalizes on the same technology and will be available in all of Samsung's 2017 HDR-capable TVs, including their QLED. Amazon will compliment this move by being the first provider to offer content in HDR10+.
HDR10 has made a big splash in the industry, thanks to its lack of standards and fees, making its name as the default standard for 4K UHD Blu-ray disks and being the champion for both Sony and Microsoft's gaming consoles.
"Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices," said Greg Hart, Vice President of Amazon Video, worldwide. "At Amazon, we are constantly innovating on behalf of customers and are thrilled to be the first streaming service provider to work with Samsung to make HDR10+ available on Prime Video globally later this year."