Samsung 4K Cinema Screen Taking Over Theaters... Eventually
Samsung's latest venture in screen making is a 34-foot HDR LED display, dubbed Cinema Screen, which aims to give traditional movie projectors a run for their money.
Unveiled with a handful of demonstrations near CinemaCon 2017, the 408-inch Cinema Screen boasts a 4K (4,096 x 2,160) resolution and direct-lit LED display. Samsung says the brightness is 10x that of a standard cinema projector and "exceeds the highly-esteemed DCI specifications used to ensure a uniform and high level of technical performance, reliability, and quality in digital cinema."
However, Samsung's display is bringing up more questions than solving problems.
If moviegoers are accustomed to the 72-foot-wide IMAX experience, won't a 34-foot screen seem a bit meager? If the 105-inch screen costs north of $150,000, how much does a 408-inch screen cost? How do standard ways of transmitting sound through screens translate to the naturally thicker panel? How quickly can a broken panel be replaced?
Is this ever intended to be used in a home?
The hot take is this is more of a proof of concept than an actual ready-to-go product. It is entirely possible that theaters have no interest in giving up their current setup just to reinvest in a system that may not entice the average consumer. As streaming services become more popular and home theaters become more affordable, adding yet another premium screen is not the move for a struggling movie theater industry.
Either way, Samsung has a long road as they wait for DCI certification, but I applaud their steps in bringing 4K to mainstream theaters, even if it feels a bit misguided.