15 Minutes With:: Ryan Gustafson, Screen Innovations President and Co-Founder Part 2
CR: What have been the company’s biggest challenges since it was founded in 2004?
RG: Honestly, the biggest challenge stems from a general lack of understanding about how easy it is to sell two-piece projection, and the advantages the various solutions can provide to both the end-user and the systems integrator. There’s a common misperception, especially in retail, that it’s reserved for the higher-end, and only for traditional or dedicated theater spaces. That’s just not true anymore. Projector prices at the consumer level have dropped steadily over the last seven years, while the technology they provide has dramatically improved to where it legitimately has a place in nearly all video-based installations. It’s gaining momentum, and in my opinion, the next two years will result in phenomenal growth. If we can raise the level of awareness and understanding, the category will grow exponentially, and likely will displace traditional displays. CR