Russound To Launch New Certified Installer Program
Russound is launching a Certified Installer Program for its Internet-based products to protect against their being bought through unauthorized sources while ensuring they will be installed by certified CIs.
The program, which will being detailed through a series of online webinars for the company’s certified installers, is the first such since the launch of the Sphere Certified Installer Program for Russound premium products. It is what Russound CEO Charlie Porritt called a “simpler, refined version” that will allow certified installers to “unlock” products – initially, the new MCA-66, MCA-88 and MCA-88x multizone controllers – through their dealer login that is used for access to the Russound portal. Each installer’s unique login will be usable to unlock any Internet-based product.
It’s a simpler procedure than for Sphere, which required personalized, multi-digit access codes and unique codes for each product, explained Colin Clark, product marketing manager. “Even though that was complex, dealers loved the exclusivity. Now, with this simple unlock, there are no hoops to jump through.”
Packaging will clearly state that a Russound Certified Installer is required for the products’ activation as a deterrent to DIYers. “The idea is to have educated dealers, and make sure the homeowner has a great experience with our product,” Clark said.
Clark also said that Russound is in the process of streamlining its web configuration features for its controllers, which previously required the use of Windows laptops by installers, with the introduction of a web browser interface that scales to any mobile device; it’s estimated that the process will be completed by the end of the year.
Russound has also earmarked for mid-summer introduction the first of a three-model series called the Better Sound for TV line. The two-channel 35-watts-per-channel TVA2.1 digital amplifier ($299), with a separate subwoofer output, has a slim form factor of just over an inch in depth, making it easy to place unobtrusively behind a flat-panel TV between the mount and the TV, or embedded in a wall. “It’s a great solution for when an AV receiver isn’t needed,” said Clark. Moreover, it works with the TV or cable remote after a simple “learning” setup. The TVA2.1 is to be followed into the market by the TVA3.1, including center-channel processing capability, and the TVA3.1AB, which features an A-B switcher.