Russound’s new vice president/sales & marketing, Mike “Sparky” Detmer, made the rounds in New York City Wednesday with CEO Charlie Porritt, with the pair talking company direction and product planning in the run-up to this fall’s CEDIA Expo and beyond.
“My mantra is, listen to the customer – more listening all around, and responding with right pricing and promotion,” Detmer said. “The customer’s needs are Russound’s core competencies: streaming media, both wired and wireless, and centralized and distributed systems. There’s an opportunity in the market for focused solutions, and on the heels of being a good streaming media company, we’re ready to grow the business.”
Porritt added that Detmer’s joining Russound puts the company “18 months ahead” from the outset in accelerating the shaping of product planning and execution. “We’re a 40-year-old incrementally reinforcing our heritage with custom-oriented, purpose-driven solutions controllable and configurable the way people want them,” Detmer said.
While the Russound XStream wireless audio platform has been in the spotlight of late, the company is building towards CEDIA Expo by emphasizing several other areas as well. New speaker products with “the right feature sets” will be added to the recently pared lineup. “That area has been growing in double digits for us and in greater volume, with fewer SKUs,” noted Detmer. The company will also enhance its “installer toolbox” products – volume controls, speaker selectors and the IR product line, again, after having just pared its current line. The third area of focus is integration electronics – multi-zone receivers and multichannel amplifiers. “You’ll see products introduced conceptually and physically in the next 12 to 18 months including the XStream technology,” he said.
Porritt said the company’s CEDIA Expo presence will be “substantially larger” on the main floor, exceeding the size of the 2013 show’s 10-foot-by-20-foot booth.