Russound featuring CEDIA intros at ISE Europe
Russound is making its 13th annual showing at the Integrated Systems Europe (ISE) exhibition in Amsterdam this week, with CEO Charlie Porritt characterizing that show and CEDIA Expo as the company’s two main product showcasing events.
“We’ve made a big effort in the last six to eight months in working to be the audio subsystem of choice in the market. We have an open API (application program interface),” added Colin Clark, director of product development, spotlighting Russound products’ flexibility, during a pre-ISE briefing both executives took part in prior to the show’s opening.
At ISE, the company has the latest additions to its XStream series of wired and wireless audio products, rack-mountable Russound stereo amps and the TVA2.1 digital amplifier designed to improve TV sound, which were presented at CEDIA 2015 and are now just starting to ship.
Among products on display are the small-footprint, scalable XSource streaming audio player and the XZone4 four-stream, four-zone audio system. The XSource offers native support for high-resolution audio and Apple AirPlay; the XZone4 single-box package is being touted as a complete streaming media solution suitable for residential and commercial applications.
Porritt expressed that many of Russound’s products are internationally applicable via worldwide adapters, and their versatility is emblematic of the company’s desire to address the international and domestic market segments, as well as residential and commercial installation needs.
In fact, the company is planning to introduce more commercial products in future. “We see commercial as a large market opportunity for us,” said Porritt. Clark cited light commercial projects in venues such as bars, gyms and coffee shops as “perfect markets for us.”
Clark also alluded to the success of the Russound Certified Installer (RCI) program, saying that just under 5,000 installers had signed onto it worldwide. “It’s a great program for us and assures that our products are installed in the right way,” he said.
Porritt said Russound’s business plan is on track for 2016. “There have been no hiccups so far. It’s being executed to a T. I have nothing but good news to report. We’re pleased to have new products and technologies and to be able to deliver them to market on time and as promised.”