Ristow Briefs HES Members on Q4
Black Friday will be the “battlefront of traffic versus what will be sold,” as it always is, he said, adding it would start post-election this year, “maybe a week earlier than last year.” But TV inventory tightness might be a byproduct of a trend of vendors building to order. “If Q4 is stellar, there could be shortages across the board,” he said, “If it’s somewhat rational, spot shortages are possible. It’s difficult to predict. But we’ve been aggressive with forecasts, making sure we have inventory for our members, and because January is a good selling month as well.”
In sum, Ristow expressed “cautious hope for Q4 and cautious hope for 2013, when vendor policies stabilize,” and he alluded to “new category opportunities for 2013.” More details will be forthcoming in the series of regional dinners HES is holding now through mid-December, and at the Orlando-held yearly Summit running from Feb. 17 through 20, 2013.