Report: More than 442 Million Connected Consumer Devices Will be Sold in the U.S. In 2020
Parks Associates announced new, comprehensive IoT forecasts during the pre-show research workshops for CONNECTIONS today. Analysts presented data showing more than 442 million connected consumer devices will be sold in the U.S. in 2020. These sales totals include connected entertainment, mobile, health, and smart home devices. Personal assistant devices, which include speakers with voice control such as the Amazon Alexa and Google Home, are the fastest growing category with a CAGR of 78.3% in 2015-2020. The firm further examines the role of voice in the IoT in the newly released whitepaper "Impact of Voice on Connected Consumer Markets."
Parks Associates' 21st-annual CONNECTIONS: The Premier Connected Home Conference takes place this week, May 23-25, at the Hyatt Regency San Francisco Airport. The event features analyst presentations on new consumer research and panel discussions with high-level executives from start-ups, Fortune 500, venture capitalist, public relations, and media companies. Executives from Comcast, Cox Communications, Intel, Qualcomm Technologies, and Vivint Smart Home will deliver keynotes.
"Voice control is the top trend for 2017 in the IoT and smart home and a main focus of discussion at CONNECTIONS," said Elizabeth Parks, SVP, Parks Associates. "Parks Associates research shows U.S. consumers will buy more than 2.3 billion connected devices between 2015 and 2020, and they are showing strong preferences for voice as the interface for their devices. Companies in the smart home, entertainment, and connected car ecosystems are pursuing partnerships that can add voice control to a variety of solutions in the connected home."
"We've only scratched the surface of what the connected home can do for consumers and companies," said William Greene, Product Manager, Energy Services, Nest Labs. "At Nest, we've learned that combining connected devices with simple - yet sophisticated - software can meet the connected consumer's expectations for reliability and convenience while opening new opportunities for engagement. In addition to creating happier and more loyal customers, this enhanced engagement can benefit companies and precipitate revolutionary changes in verticals like energy utilities. Every connected consumer represents an opportunity for huge advancements in engagement strategy, operational efficiency, and the realization of shared benefits across industries and regions."
"Wi-Fi is by far the dominant technology for connected products – the vast majority of broadband homes have Wi-Fi. However, historically it has been too complex to get headless products connected to Wi-Fi," said Rob Conant, CEO, Cirrent. "Nearly 40% of the negative reviews of smart home products are the result of connectivity and setup issues. Making it easy for end users to connect products is critical to the success of the industry."
"As consumer awareness of the connected home grows we will discuss how companies move further into the mainstream by delivering valuable solutions that solve real-world problems in ways that are tangible to homeowners," said Scott Harkins, VP IoT Partner Programs Honeywell Connected Home & Buildings, Honeywell.
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