REELEX joins CCCA in fight against counterfeit cables
REELEX Packaging Solutions Inc. and the Communications Cable and Connectivity Association (CCCA) have a plan to help installers make more informed buying decisions that protect both the business and consumer. REELEX, a provider of the REELEX tangle and twist-free package for wire and cable, announced on Monday that is has become an active member of CCCA and will work with the association to help ensure the safety, quality, and performance of communications cable and connectivity products.
Earlier this year, REELEX began its own campaign to educate installers and manufacturers about the dangers of counterfeit cables and knockoff REELEX packaging, including a reduction in performance quality. And as part of that campaign, REELEX announced that it had signed four new wire and cable manufacturer/brand licensees, and the company launched a website dedicated to the education effort.
“As the first thing installers see when they purchase cable, the package can also be one of the first indications that an end-user might be dealing with suspect cable quality,” Timothy Copp, Vice President of Business Development for REELEX, said in a statement. “By joining CCCA, REELEX is honored to be part of the organization leading the charge against counterfeit and non-compliant cabling, much of which is typically supplied in knockoff REELEX look-alike packaging. Since many of our licensees are already CCCA members, it is only natural that REELEX joins in the fight against counterfeit and substandard cabling.”
In its efforts CCCA has developed a free app that helps installers easily identify counterfeit cables. The app lets installers look up a brand’s UL code and also walks them through the identification process. The app is available for both iOS and Android devices.
“Counterfeit cable in general is a big deal and installers need to know it can seriously affect their livelihoods,” said Copp. “Today more than ever, growing technologies like 4K, HDBaseT, and PoE (Power over Ethernet) place heavy performance demands on the cable infrastructure. Inferior cable as the result of copper-shaving, poor materials or just blatant fraudulent claims of specs and/or certifications not only lead to poor performance but open the door to significant fire and safety issues – all of which can pose liability risks to the installer. Underwriters Laboratories (UL) regularly releases warnings about fraudulent and noncompliant wire and cable products.”