Reasons to Attend CEDIA Expo
Make sure to create a follow-up mailing list as soon as you return from the show. It's great ROI for the time and expense of attending any show. Whether you write names down on a piece of paper, collect business cards or scan people's badges, you must build your mailing list and follow up immediately, while you, your company and your marketing efforts are still fresh in everyone's minds.
It is equally important that you quickly send additional information or literature pronto to your new contacts. The action reflects your commitment to customer service and shows potential clients that you value their time.
The educational opportunities at Expo are unparalleled. Manufacturers offer specific product training, CEDIA University classes offer dealer and installer certification, and a handful of panels provide the latest information on trends and emerging opportunities.
Meet the Press
You will probably never get a better chance to speak one-on-one with top editors from the industry's trade press, bloggers, social networkers and more. If your story is compelling enough, they might even feature in upcoming issues or online. This type of free publicity is priceless when it comes to promoting your company and solidifying your credibility.
Loosely translated this means drink! What better way to wash away your sorrows during a recession than to commiserate over a drink at the end of a long day? And there are several parties each night where an invitation could mean free food, an open bar and plenty of new business contacts.
I hope to see you at the show, and be sure to save me a barstool.