RealMotion Technology Helps Liberty Center Mall Create a New Digital Media Experience
RealMotion, the technology division of the award-winning experiential design studio Float4, today announced that its system has been selected as the backbone of a unique digital media installation at Liberty Lights Center in Cincinnati, a 64-acre mixed-use development focused on community life, well being and connectivity.
Guided by Marcela Sardi’s vision, the Float4 team relied on many of RealMotion’s unique features, such as LED content mapping and CMS customizable content, to power a one-of-a-kind immersive experience. The project involved three distinct digital canvases that are integrated into the physical architecture of Liberty Center’s retail space to create and reinforce an overall sense of place and community. Click here to watch a video.
“RealMotion’s unique capabilities perfectly coordinated content across irregularly shaped surfaces while the variability of real time visuals was driven by the natural, random cyclic changes in seasonal climate,” RealMotion Chief Technology Officer Sevan Dalkian said today. “This allowed for dynamic, continuously evolving content that no other platform could create. “
RealMotion’s unique capabilities were crucial to the success of this project. “RealMotion is equipped with a tool that allowed the technicians to pixel map the content, which ensured that it was well mapped on the outdoor custom LED display,” Dalkian continued. “The platform seamlessly integrated with the client’s CMS, enabling them to quickly and easily schedule content pieces and customize assets. We also provided a generative particle system that takes shape in accordance with a set of data controlled by the CMS and live feed.”
According to Float4 Co-founder Alexandre Simionescu, “the objective was to create three iconic digital media installations that function as truly integrated physical features within the architectural confines of the retail center. The challenge was to deliver the highest quality digital experience with aesthetic diversity while creating a flexible content inventory for use across non-traditional displays.”