PRO Group, HES Hold Joint Session
PRO Group and Home Entertainment Source earlier this month held their first joint Marketing Best Practice Session, the groups announced this week. The session, where members of both PRO Group and HES shared their most effective promotional strategies, was held July 8 and 9 in Denver.
“This was the first opportunity for the PRO/HES Alliance to bring together retailers from both organizations for an open and constructive session which allowed the members to learn and share key marketing strategies that are working in today’s challenging retail environment," PRO Group's executive director, Dave Workman, said as part of the announcement.
"In addition, the session focused on emerging opportunities for the specialist as well as effective communication tools for messaging their points of differentiation to the consumer.”
More such sessions are planned.
PRO Group and HES announced their plans to form a strategic alliance last August.