The PowerHouse Alliance fielded its A2V private label brand at CEDIA Expo 2018, touting its high quality and high point margins. The group’s executive director, Dennis Holzer, said the line began five years ago with racks, mounts, speakers and cabling and has grown.
“Our difference is common terminology versus ‘white box’ product. All packaging is uniform green, and ‘pops.’ The labeling is logical. Products are UL-approved and cables are HDMI- or DPL-Labs-certified,” he said.
Categories soon to be added include HDMI extenders and power amps. “We’re fully vested in home theater, networking products, and the security area,” said Holzer. But the foray into power amps, he added, would be aimed at meeting needs in the light commercial sphere – an area that PowerHouse is cultivating anew, along with the builder business, he said.
Holzer said he is especially proud of A2V’s build quality, noting that the AV furniture is grounded within and that furniture is fully assembled, but still priced for dealers at the same level as ready-to-assemble (RTA) goods.
PowerHouse presently carries a total of 60 vendors, and 23 were at the CEDIA booth manning meeting stations.
Holzer also said that a rewards program that went into effect in April that preemptively gives a 10 percent credit to subsequent-quarter orders after $500 of A2V product is ordered had been well received.
PowerHouse recently added Pioneer Music as its Midwest rep, responsible for Missouri, Kansas, Nebraska and Iowa, keeping the group at an even dozen members.
Plans afoot for the group could include expansion in mid- to late 2019 outside the U.S. into Canada, he said.