Portal Appoints Josh Willits as President of A/V
Portal.io, the award-winning wholesale web-purchasing platform for dealers, is proud to announce that Josh Willits has been appointed President of Portal’s Audio/Video Industry. In his new role, Willits will oversee day-to-day operations across the company, guiding each department's efforts to make dealers lives easier.
"Josh has been with us since the start of Portal, joining us as employee number four when we acquired his overstock marketplace for dealers, ‘Invenshare’. He’s worked with every team over the past five years and has played a vital role in getting us to where we are today.” said Kirk Chisholm, founder and CEO of Portal. “We’re at a stage now in the residential AV industry where we know our place and now we’re focusing on refinements to our platform and dealer growth. Josh was a dealer, built our original dealer happiness team, and is the perfect person to oversee operations for Portal in the A/V industry. I’m excited to watch him grow in this new role"
Willits started with the company in 2014 as VP of Dealer Happiness, building a team that has earned industry recognition for its high level of responsiveness and quality of support. Working alongside the many talented individuals at the company, he has helped influence nearly every aspect of Portal's platform, which has set the standard for improving relationships between dealers and suppliers in the industry.
"I'm really looking forward to this next chapter with Portal," Willits said. "When I started with the company, we spent all of our time trying to figure out how dealers wanted to use Portal and how we could solve their pain points, while at the same time trying to crack a monetization model that would keep the platform free. We have solved that complex problem and now we are able to focus our efforts entirely on execution and growth. My passion here has always been to make dealers happy. This new position will allow me to continue to do just that, and I believe that if we keep it simple and focus on dealer happiness, growth will take care of itself.”
In his new position, Willits will oversee the various teams at Portal, from Dealer Happiness and the Supplier teams to Marketing and the Software Development team. To illustrate this focus,
one of Josh’s first initiatives will be to assemble a formal Dealer Advisory Board to help inform and drive the dealer experience. Kirk Chisholm will remain as CEO, focusing on high-level strategy and expansion.
Additionally, Portal recently added Patrick McCarthy as Communications Director. McCarthy joins Portal after spearheading the editorial efforts at Technology Integrator magazine and will work to improve the quality and frequency of communications, including new features, updates, Portal Select offerings, and more.