Plasma Vendors Unite on Education Effort
With LCD TVs getting ever larger, cheaper and more widely available, some prominent top-tier plasma manufacturers are uniting to win retailer and consumer hearts and minds. The Plasma Display Coalition (PDC), a group founded by the U.S. branches of Hitachi, LG, Panasonic and Pioneer to “promote the growth of plasma TV in the United States as well as encourage the understanding of the benefits and future potential of plasma TV,” said it is “committed to driving home the facts on plasma” and giving consumers “clear and accurate information regarding their HDTV choices” through a new educational initiative.
“Perhaps for the first time ever, major companies have come together to create a unified education message about plasma TV technology,” said PDC President Jim Palumbo. “As the February 2009 digital TV transition date approaches, more and more consumers will be shopping for replacement televisions, and it is imperative that retailers are well-equipped to help their customers make good buying decisions. Our education program presents the facts about plasma, with the goal of helping retailers better understand plasma HDTVs so they can explain the features and benefits to consumers.”
The training presentation, it appears, will focus on key differentiators versus LCD technology, as well as address what PDC likely views as misconceptions about plasma technology. It will include “key facts and benefits of plasma”—its ability to handle fast motion, its wide viewing angles, “uniform brightness across the screen,” “outstanding color reproduction,” “longevity and energy efficiency” and “resistance to image retention.”
The PDC also will offer a Quick Reference Fact Card to retailers that it said will help salespeople “conveniently access the key information on plasma so they can respond effectively to consumer questions.”
The PDC also plans to address consumers directly with a communications campaign that it said will provide consumers with DTV buying tips.