Distributor Profile: Just In Time
Stewart: Becoming a customer is really easy! Go to our website (www.petra.com/application) to fill out the application. Our online application system makes it fast and easy for you to be set up and ready to order as quickly as the same day, depending on terms.
CustomRetailer: What do you find is the biggest issue facing dealers today, and what does Petra do to help the dealer?
Stewart: Finding ways to better serve customers is both the biggest challenge and opportunity in any industry. It is hard for dealers to balance that service with keeping overhead costs down. Petra has worked closely with our manufacturer partners on forecasting—actually increasing our inventory levels beyond conventional thinking to ensure ample stock for our dealers during a time when inventories are being highly scrutinized.
We also continue to invest heavily in both our IT and operations infrastructure to streamline our warehouse processes, improve our overall efficiency and accuracy and ultimately drive down costs for our dealers. This enables us to be a strategic distribution partner acting as a reliable extension of our manufacturers' businesses while meeting all of the needs of our customers—big or small.
Our website is available for dealers to place orders 24/7, and we also have a mobile site that makes it easy to order on the go because we know it is important for them to have just-in-time inventory so they can maintain adequate cash flow. We work really hard to be a strategic solution partner with the flexibility and agility to meet the needs of our dealers.
CustomRetailer: Explain your e-commerce initiative.
Stewart: Petra's blind drop-ship fulfillment program offers the opportunity for e-tailers to launch or even expand their current drop-ship business. Petra serves its e-tailers by acting as a virtual warehouse and shipping directly to the end-user consumer. E-tailers have access to Petra's huge inventory of more than 20,000 products from more than 500 manufacturers. Petra's product list is available 24/7 with up-to-date pricing, availability, descriptions and more.