Petra Hosts 48 Vendors at Petra Partner Meeting
The Petra Partner Meetings were held last Tuesday, May 17 and Thursday, May 19 at Petra’s headquarters in Edmond, OK.
The meetings, held over two days, included 48 vendor partners who met with individual members of the Petra Sales teams to discuss business objectives and explore market opportunities.
“The way Petra organizes and manages the meetings is extremely beneficial,” Lorex Vice President, Steven Gold, said in a statement. “Petra’s sales team really understands their customers so we’re able to discover new opportunities in the market.”
Meetings with more than 25 of Petra’s top sales leaders were held in 20-minutes blocks to explore opportunities with Petra’s customer base and to study new product lineups.
“It’s a great way to get unfiltered feedback from the customer perspective,” Intracom CEO, Michael Thiel, stated. “Petra’s Partner Meetings help us gain a clear understanding of how our products are received and what we can do to serve our customers better.”
According to Petra, the dedicated one-on-one time is beneficial to Petra as well as its vendor partners as it gives each sales leader time to explain how their accounts fit into the market and their merchandising plans.
“This was a great opportunity for our vendors to share product strategies with members of the sales team and our sales team to give insight into what our customers would like,” Tate Morgan, Petra President, stated.
“This was our first Petra Partner meeting in 2016 and we’ve had incredible feedback and interest in another round of meetings planned for the fall,” Morgan continued.
Meeting attendees included representatives from Allsop, Atdec, ATT, BenQ, Canon, Chamberlain, Core Brands, Garmin, Gemini Sound, Giant, Gibson, GPX, IC Intracom, ihome, IK Multimedia, JVC, Kanex, Knoll, Lifespan, Lorex, Magellan, Magic Chef, Maxell, Mizco, MobileEdge, Olympic, OmniMount, Panasonic, PC Treasures, Pelican, QFX, Relaxus, Schneider Elextric, Sennheiser, SoonerAlarms, Speck, Spectra, Stanley Mounts, Surecall, TEACm Thrustmaster, TracFone, Trident, Uniden, UPG, Verbatim, WeBoost and zNitro.
Both days began with a welcome by Laura McNew, Vice-President of Merchandising and concluded with a reception at Pub W.