People who decided to buy luxury goods last year all bought from the same emotional place: self-reward. They deserved the items they wanted, from dinner parties at home to dinner in their new home in Bali.
You sell accessories for a lifestyle the affluent want, but you still have to get in the non-proverbial door. It’s critical that you can run the extra miles demanded
by people who demand. Integrated luxury is personal, and changing a home
environment is the definition of personal.
Are you swaddling your customers in luxury at all points?
Here are five places to start:
1. Your Clients Deserve You
They’ve worked hard, just like you. They want the best, and you know how to deliver, pamper and maintain. You do need a tangible document to prove that you can deliver a level of concierge service just for them. Wealthy people want to be recognized for their contribution to your business. They’re paying for first class, and they want to see the extras it buys.
2. Highlight the Snob Appeal of Your Brands
Today, that means highlighting the causes your manufacturers support. Beyond features, how are your brands defined in the world? Highlight every reason that factored into your decision to partner with your manufacturers. People recommend and champion businesses that reflect their own beliefs—this is especially true for women.
3. Empathy Begins at Work
Do you understand what motivates your wealthy customers? How are these customers viewed in your community? Even in the present day, there can be a negative bias towards the affluent; you need to understand their concerns. They don’t have it all—they just have more money, which comes with its own set of different issues. Before you begin, you must build an authentic relationship. Empathy builds trust. Wealthy people work hard; they are passionate business owners with employees and customers ... all good places to begin. For a woman, you need to go the extra step, so she trusts that you’re a part of her team.