Parks Associates publishes whitepapers with strategies to succeed in connected entertainment industries
Parks Associates published three new whitepapers that analyze new trends in video consumption, including monetization through advertising, the benefits of cloud DVRs, and strategies to create differentiated OTT services. Parks Associates reported that nearly 60 percent of U.S. broadband households pay for an OTT video subscription. The whitepapers aim to highlight changes in the video business and present companies with new opportunities for ways to monetize consumers’ habits.
“In examining OTT video services, virtualized service features, and advertising, we are touching upon three of the most critical trends in video services today,” Brett Sappington, Director of Research, Parks Associates, said in a statement. “New services like Verizon’s Go90 and NBC’s SeeSo are entering the market, providing new competition for viewing and consumer spending. Operators worldwide are adding cloud DVR in order to offer unique services and derive new revenues. Advertising, a core business model for video, is undergoing industry-wide change with the growth of online video, and new players are eager to establish broader roles in the advertising ecosystem. These areas are transforming consumption habits and the flow of revenues through the industry.”
The following complimentary industry whitepapers are available for download now on the Parks Associates website:
Unlocking the Ad Insertion Gold Rush, sponsored by Adobe, examines the shift in video ad buying, from buying content to buying audience, as well as strategic business considerations for companies considering their options for ad insertion.
TV Unlimited: How Cloud DVR Will Transform Video Services, sponsored by Cisco, analyzes how cloud DVR can improve profitability and competitiveness in video services by providing expanded storage and enhanced features to the consumer. It also looks at the movement of DVR functionality from TV-connected devices into the operator’s network.
The OTT Playbook, Part II: Keys to Building Momentum, sponsored by Ooyala and Vindicia, assesses how companies introducing new OTT services can survive. It also provides business models that help ensure survival in the crowded and highly competitive marketplace.