Parks Associates Announces Partnership with AVIXA
International IoT research firm Parks Associates today announced a partnership with AVIXA, the Audiovisual and Integrated Experience Association, to collaborate to produce the inaugural Integrated Life program at InfoComm 2018 in Las Vegas. AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm tradeshows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry.
Parks Associates research shows that new form factors, particularly smart speakers with personal assistants, are increasing in adoption and creating new ways for consumers to experience music and audio content. As other technologies such as artificial intelligence (AI), AR/VR, and wireless solutions develop, they will continue to have an impact on the consumer markets and expand opportunities for the commercial industries. These new technologies provide contextual learning from consumer behavior and can integrate additional smart devices as they are added to the network, providing very compelling entertainment and smart home experiences for U.S. households.
"Many of the new smart devices consumers are bringing into their homes are impacting their entertainment habits—nearly 50% of Amazon Alexa owners use this device to stream music and audio," said Elizabeth Parks, Senior Vice President, Parks Associates. "This use case has gained traction because of the product's ease-of-use, and many of these voice-enabled personal assistants are serving as the access point between consumers and true AI. We look forward to working with AVIXA™ on the Integrated Life program at InfoComm 2018 to explore the trends in the connected entertainment and smart home ecosystems."
InfoComm 2018's new Integrated Life program will take place June 5 at the Westgate Las Vegas. This one-day thought-leadership event focuses on the crossover opportunities between the commercial and residential audiovisual markets. The Integrated Life sessions will address trends, technologies, business models, and forecasts for the AV market through interactive panel discussions and presentations.
"We are excited to collaborate with Parks Associates to introduce the Integrated Life program at InfoComm 2018," said Jason McGraw, CTS®, CAE, Senior Vice President of Expositions, AVIXA. "As our daily routines become more seamless between work, home, school, at play and on the go, there's a growing need for integrated technology solutions to offer continuity from space to space. This program will bridge the gap between consumer and commercial by exploring how technology, such as artificial intelligence, voice first, automation, augmented and virtual reality, Internet of Things and security solutions, allows us to experience personalized, secure and uninterrupted lives."