Paradigm Vows to Stay With Specialty Retailers
Despite all the brands that have shifted to a national retail distribution model, Paradigm Electronics is planning to stick with specialist A/V retailers, the company's president and chairman said in an open letter issued to retailers and media Tuesday.
"In times like these, it is important to know which partners are firmly committed to your ongoing success. Paradigm and Anthem are such partners," Paradigm Chairman Scott Bagby and President/COO Tim Valters said in the letter. "For nearly 30 years our alliance with specialist A/V dealers has been the cornerstone of our business philosophy. Despite recent market conditions and widespread closing of A/V stores, we have not shifted strategies or looked to other channels. "
The executives also said the company plans to unveil "new, exciting products" in the coming months.