Panasonic Expanding Living in HD Program
Panasonic announced Tuesday that its searching for new families to take part in the Living in HD program. This program, which is a study of American families experiencing living in high definition,” plans on increasing the number of participating families to 60 by next year and eventually to 100.
Panasonic will outfit the new families a full suite of HD products, including a 50” Viera plasma TV, HD camera, digital camera, Blu-ray Disc player, Toughbook mobile computer, photo printer, home theater system and a Nintendo Wii console.
Currently, 30 families are participating in the program by providing feedback to Panasonic about product functionality, design and how the influence of living in High Definition has impacted their usage of technology.
“The Living in HD program has established in-home ‘life laboratories’ that study how Panasonic’s High Definition products impact the lifestyle of our participating families,” said VP of brand marketing Bob Greenberg in a statement.
Panasonic has also re-launched the Living in HD Web site, which has information about the suite of High Definition products given to the families. The Web site will continue to expand to include more content from the families and their experiences with the products.
For those interested in joining, apply online at www.panasonic.com/livinginhd/register.htm