Panasonic is moving full speed into Summer 2010 with 3D, bolstering its commitment to the newest home entertainment experience by offering an array of plasma screen sizes, sound-enhancing accessories and showroom aids to support the tech story it is telling about its line of VIERA Full HD 3D TVs and its DMP-BDT350 3D Blu-ray player.
The effort stems from the broad “3D ecosystem within Panasonic,” according to Julie Baumann, national marketing manager of Panasonic Display Co. She, along with Isao Kawahara, chief plasma engineer and manager of image quality for Panasonic Plasma Display Co., outlined tech highlights and provided glimpses of the company’s marketing roadmap through summer for the flagship 3D VIERA TV series, VT25, consisting of 65-, 58-, 54- and 50-inch screen sizes, at a New York briefing June 2.
Panasonic, said Baumann, expects a newly developed cell structure and high-density fast-switching phosphor technology combined with its use of a new discharge gas to make a significant visual difference to consumers browsing showroom floors for 3D. The combined technologies aid in reducing the effects of ambient light and limit “after-image” artifacts and crosstalk. A significant fringe benefit of these innovations, said Baumann, is greatly improved 2D performance.
Panasonic is already selling VT25 Series TVs through Best Buy’s Magnolia stores and select regional retailers that include hhgregg, Abt Electronics, P.C. Richard & Son and R.C. Willey, and a different series through regular Best Buy stores. In concert with product shipments that just started to include the top two largest screen sizes, endcaps are being deployed to retailers that are optimized for display and demonstration of the 50-inch model but able to accommodate the 54-inch screen, she said.
The company is bundling a single pair of active-shutter 3D glasses with each set sold, but Baumann said that most sets are being sold with an additional two pairs of the glasses, which carry a retail ticket of $149.