Panasonic on Next Phases of its End-to-End 3D Strategy
3D tennis, anyone?
Panasonic is banking on an enthusiastic consumer takeup for the invitation. The company yesterday hosted an event at the USTA National Tennis Center – home of the US Open tournament – to note several milestones in the progression of 3D technology, products and broadcasting initiatives.
The event marked the debut this Labor Day weekend, and for the following two weeks through the finals, of worldwide 3D coverage of the tournament through a collaboration among Panasonic, DirecTV and CBS Sports. It also provided a forum for Panasonic to tout its end-to-end involvement in 3D – “from the camera to the couch,” said Panasonic Corp. of North America vice president of technology policy Peter Fannon.
Shiro Kitajima, Panasonic Consumer Electronics Co. president, took the occasion to announce the company’s establishment of a U.S.-based 3D Innovations Center at its Secaucus, N.J. headquarters this fall whose mission will be to serve as a forum for engagement with the entertainment and TV production industries in the pursuit of 3D best practices, he said. A branch of the Center will also be established in Greater Los Angeles for more convenient collaboration with the entertainment industry.
Also introduced at the event were two new Full HD 3D Blu-ray-based home entertainment systems: the SC-BTT750 and the SC-BTT350. Both systems integrate a universal iPod/iPhone dock, and being VIERACast-compatible, offer networking and connectivity capabilities. The 750 system includes tall speakers and a slim center channel.