Panasonic announces ÔRA smart home platform
Tuesday at CES 2016 was all about the big press conferences, notably Samsung, LG, Sony and Panasonic. All introduced a variety of new TVs, but you knew that. You'll be installing a lot of them this year.
What's interesting for the custom integrator is how these big companies are plotting to steal your business. For example, did you know that Samsung has finally, in 2016, invented the universal remote control? They actually claimed that today.
Hitting closer to home, however, was the smart home chatter. LG has its Smart ThinQ hub, Samsung has its SmartThings ecosystem. Today's big new reveal was Panasonic's announcement of ÔRA, "a software platform to create managed experiences for smart home and smart buildings."
Panasonic argues that something has to connect the more than 100 "endpoints" in the average American home (a dubious claim, but we'll go with it.) "ÔRA enables integration of it all into smart living experiences," said the company. Sound familiar?
“Panasonic defines the Smart Home as one that has lighting, heating, cameras, motion sensors, and smart appliances all tied to one, powerful software platform that enables customized managed experiences,” said Panasonic President Julie Bauer. “Our new Smart Home innovation ÔRA is a platform capable of integrating them all – regardless of their own operating system – into a smart living experience you can operate on a mobile device from anywhere in the world.”
And just like that, there were no additional details shared. But the gauntlet was thrown. The question is, do you embrace these mass-market products, or compete against them?