Panasonic Pitches 3D Full 1080p HDTV at CES
Panasonic Corp. of North America’s chairman and CEO Yoshi Yamada said on Wednesday that his company would propose a single industry standard for 3D TV. He said Panasonic’s target for adoption of a standard was the end of 2009, “so that we can start our 3D product business in 2010.”
He added that a 3D Blu-ray authoring system was currently in development that would enable Hollywood studios to create titles by next year, and that Panasonic Hollywood Laboratory planned to complete a 3D Authoring Center by Feb. 1.
Panasonic is working with film director James Cameron, a 3D advocate whose feature film, “Avatar,” due out at the end of 2009, will be one of the first A-list movies shot in stereoscopic 3D. Cameron said in a video aired during the announcement. “3D is not something you watch – it’s something you participate in,” said Cameron. “It’s not a gimmick any longer. It’s ready for prime time.”
The announcement was made on the eve of the opening of a CES where Panasonic planned to demonstrate its take on 3D technology in three Full HD 3D theaters on the show floor.
Other Panasonic news:
• The company is expanding its national recycling initiative to all 50 states, promising 280 dropoff sites by the end of January and 800 by the end of 2011.
• A fifth plasma panel factory is slated to go online, as well as an LCD panel factory.
• The company, according to Panasonic Consumer Electronics Co. president Shiro Kitajima, is making a concerted outreach to Spanish-speaking market segments in North America as part of an overall effort to “aim at specific market segments. Consumers in these difficult economic times spend their money carefully, but these times also favor established brands like Panasonic,” he said.