Our Own Community Center
When I was growing up, the heart of our town was the Community Center. My mother used its after-school activities as an opportunity to drop us kids off and grab some unencumbered solo time to do errands while we dutifully learned the Dewey Decimal System.
CustomRetailer is the core of a newfangled community center—a magazine, a weekly e-newsletter and a web site that together are dedicated to enriching the interactive experience for custom electronics professionals who are following a strategic approach to their business development.
This is the time of year when we re-qualify our readers and submit our circulation numbers for audit by BPA Worldwide, the recognized standard for independent media audits. For the first time, qualified CustomRetailer readers have been offered the opportunity to receive both the printed publication and an electronic format delivered via e-mail. I can’t wait to see how many of you take us up on the combination. What I do know is that the number of custom installers and system integrators who read this magazine has steadily grown in these last six months (BPA measures circulation twice a year). Our new goal is to get you all talking together via our web site.
They call it viral marketing—not that it’s bad for you like most viruses; it’s a good thing. Think of how we network at CEDIA EXPO—parties, classes, show floor exhibits and so on. Wherever we gather, we share information, opinions and strategies. That’s the point of getting connected on the CustomRetailer Community Center site—www.customretailer.net.
I have four areas I want to explore with regards to the site.
• What if there were a gallery to upload photos of your installation work? Would you be interested in knowing what a peer’s project cost, or what obstacles had to be overcome? Would these ideas help you save time and money? What if you could “talk” to the integrator and find out more information?