Order the CEDIA Electronic Lifestyles Issue: A Letter From the Chairman
The CEDIA Electronic Lifestyles Fall 2013 Expo Edition is available now. Handsomely produced with striking photography, the magazine's departments, columns and features inspire the audience of architects, building designers, interior designers and builders to embrace the integration of technology in the home. You can purchase 1-9 copies for $9.95 each, or 10+ for $7.95 each, a number that drops to $6.95 each at the show. Order your copies here.
Here, from the issue, is a letter from CEDIA Chairman Federico Bausone:
Three of the most important elements of successful business relationships are trust, competency, and communication. However, in the world of homebuilding and design, where relationships with other trades often place your reputation and your client’s trust in the hands of another, what makes a good relationship can become a bit more complex.
Relationships between home technology professionals and builders, architects, and designers are perfect examples of these special and sometimes challenging kinds of partnerships. For many design and build professionals, terms like “custom home theater” or “sophisticated home automation system” immediately raise concerns about changes to plans, increased budgets, lower profit, and extended timelines.
A partnership with a trusted home technology expert will help ease these concerns. But how do you get there? And how do you maintain these partnerships?
One vital step in establishing a successful working relationship is the development of shared goals. That is to say, a home technology professional must understand and value their partner’s objectives and work to help them achieve them. Rather than the WIIFM (what’s in it for me) approach, a smart pro will take the long-range view, knowing that meeting the expectations set forth for this job will enhance their prospects in the future.
Similarly, a reputable home technology professional understands the common questions and apprehensions a builder, architect, or designer may have about incorporating electronic systems into a home: How do these systems impact the design and aesthetics? How do I know you’re not putting my reputation at risk? Can the homeowner depend on you for service needs down the line? Experienced pros will have reliable processes in place to minimize risk, and they’ll set realistic expectations from the start to eliminate unwelcome surprises.