Optoma Aims for Best of Both Channel-Worlds with 1,080p Projector Pair
Optoma said its second and third 1,080p DLP front projectors, which follow its first such model’s debut nine months ago, won’t be seen together much: one is targeted squarely at mass retail and internet sales, while the other is geared for the custom installation channel.
The mass-market product is the single-chassis HD80, a sub-$3,000 projector. The custom-targeted projector is the $8,000, two-piece HD81-LV system; it’s available with an optional anamorphic lens solution (BX-133AM) at a package price of $12,000.
“We see the need to have new technologies come in at the upper end so that we can push into new markets and applications, and we also needed to grow the market horizontally with a better-priced product,” said senior product manager Jon Grodem.
Optoma’s inaugural 1,080p model, the HD81, debuted at $12,000 in 2006 and most recently had been selling at about a third that price.
The white-chassis HD80 offers four high-definition inputs—three digital and one component. It is HDMI 1.3a-compliant and boasts 1,300 Lumens of brightness.
The HD81-LV, meanwhile, uses Texas Instruments’ DarkChip3 DLP chipset; Grodem characterized it as embodying the original HD81’s optical system “on steroids.” The basic package consists of the projector and an outboard video processor. The LV is the first Optoma home model to be produced in black. It is is HDMI 1.1-compliant and offers brightness of 2,500 Lumens.
Both systems’ lamps carry a one-year warranty, which betters the HD80’s 90-day lamp warranty. The HD81-LV also has a three-year limited parts and labor warranty, while the HD80’s is two years.
Other points of differentiation between the HD81-LV and the less expensive model are that the LV carries ISF certification, has dual 12-volt triggers, and is shipped as a whole kit, including a mounting bracket and plate.
The HD81-LV’s distribution will be “tightly controlled,” said Grodem.