Opening My Custom Retail Shop
I anticipate that my biggest challenge will be to keep the showroom fresh. Models change so quickly, and we all invest a serious amount of money in our showrooms to show off our product lines. I will report to you on how we manage this in the future.
Another challenge is to constantly check that everything is working correctly. Nothing is worse than giving a demonstration on a lifestyle in your showroom, only to find it doesn't work, the color is off, or a speaker is out of phase. If you can't do it right in your own "home," how can anyone have faith that you'll do it right in theirs? The old "shoemaker who doesn't fix his own shoes" story will not work with our clients.
Our showroom is an excellent opportunity to set up upcoming jobs. We have many plans on how this will make us more efficient in the field, and I hope to share them with you as we test this concept in our marketplace.
GETTING TO KNOW THE NEIGHBORHOOD
We're still just trying to get the neighborhood to know we're here, but we've had a very positive response so far. The reps who told me I was crazy are now at my door looking to help me sell their products; heck, we even let them in sometimes.
Our store is conceptual, as most stores in this business are. As big as our industry is, we're still an emerging startup to many people who don't even know people like us are out there, or that the things we do are available to people of all budgets.
I look forward to reporting to you on my experiences in custom retail, and I welcome all of your feedback. I'll try to incorporate some of your stories in future articles and different perspectives on how we all might have handled different situations. I'll also try to express the trends in our New York market. Please feel free to share with me and all of our readers the trends you're experiencing.