OneVision Essentials+ Program Monetizes Future for After-Hours Support
The stress behind RMR has never been greater. There hasn't been a buying group conference yet this year that grazed over the topic and companies like OneVision have been tirelessly reworking their services to match the heavy emphasis.
Dubbed Essentials+, OneVision is launching a new support membership program that offers 'round-the-clock service,' enabling integrators to provide support even when they are unavailable. Molded by simplicity for both the end user and the integrator, Essentials+ builds on two strong headwinds driving RMR - constant uptime and consistent support.
“We believe it’s time to rethink the delivery of service and support in the smart home, giving HTPs the opportunity to create a consistent support experience and additional revenue streams through support memberships,” says OneVision Founder and CEO Joseph Kolchinsky. “With our Essentials+ membership, HTPs on our platform improve the sustainability and profitability of their businesses by creating a tiered membership structure which focuses on the delivery of a premium service and support experience, even after hours.”
The tiered system is otherwise straightforward for both the dealer and the client - a hallmark of OneVision's careful planning. The tiered system not only gives freedom to move between plans, it creates a level of education for the consumer so that they understand what the value of what they paying for. That becomes important as dealers can create a backbone of services to keep their company afloat through an economic downturn. OneVision points to studies that "show consumers are willing to pay for premium support services. In fact, many other industries such as commercial integration and managed service providers have already monetized it."
To ensure a turnkey rollout of these services to all HTPs on the OneVision platform, OneVision’s support, training, and marketing teams work behind the scenes to facilitate the rollout, including informing the HTP’s clients of the changes and training their teams on the new processes and messaging. All support systems, including ticketing, marketing, and on-call management platforms, which OneVision implements and manages on behalf of HTPs, are automatically updated by OneVision’s team on the day the partner launches the Essentials+ membership structure.
OneVision also provides turnkey marketing campaigns to inform and educate clients about the new offering. OneVision supports HTPs every step of the way, with email campaigns, communication guidance, terms of service updates and system updates necessary to ensure a smooth transition.
“We are excited to be able to offer a low-cost option for our clients to receive support 24/7,” says Bryan Mills, President at Mills Technologies. “Essentials+ will provide our clients with access to the high-quality, reliable service on which we’ve built our reputation, and will allow us to do so in a sustainable manner that provides our team the work/life balance they deserve. OneVision makes this transition easy by managing the entire process on our behalf, from systems and training to communication with our clients.”
OneVision’s partner development team is in the process of deploying this new membership structure across its entire partner base and expects to have it available to all 35,000 homes this year. Those HTPs interested in joining the OneVision platform will be able to leverage this new offering at the outset of the relationship.