Roundtable: How to Sell Luxury Goods in a Down Economy
Johannesen: Providing superior demonstrations that focus on the products’ benefits to their lifestyle. It’s not about the gear; it’s about access and enjoyment of their movies, music and photos. Our product is merely the vehicle to facilitate the customers’ lifestyle enhancement. That needs to be first and foremost in the presentation, installation and ease-of-use long after our dealer hands over the remote control.
Freiberger: The key to their success has been refusing compromise on quality and service even in tough times. CR