One Voice: It's Your Move...
On a daily basis we analyze the correct, "next move." Life is not unlike a chess game, where we are all trying to stay one step ahead. Whether it is with our competition, career strategies or managing money. I'm sure there is not one of us who isn't trying to out-guess or maneuver on a regular basis.
The best way to stay one step ahead is through knowledge. CustomRetailer can assist you with this by broadening your knowledge base when it comes to our industry. With this as our mantra, we welcome two new ongoing columns to this month's issue.
These columns and columnists were invited to contribute to CustomRetailer because their subject matter is exactly what you need to know about.
There are so many opportunities that this market shift is creating—now is the time to get in front of the curve and prepare your business for evolution. We ask you, are you ready?
Over the next year, Builder Homesite (www.builderhomesite.com) CEO, Tim Costello, will explore how companies can leverage the economic and environmental factors affecting our industry to grow in his "Follow The Money" column. From targeting specific demographic profiles to driving operational changes, this series will be a must-read for tips to thrive during these dynamic times.
As our industry evolves, one of the key areas that needs to be addressed on an ongoing basis is the aging-in-place market. Jonathan Young is the marketing manager for Home Controls, Inc., a stocking distributor for home automation and digital home health care products. As an award-winning journalist with more than 20 years experience as a reporter, columnist and editor, Young will contribute a monthly column aptly entitled, "Aging In Place" detailing why the custom integration channel must follow this burgeoning market.
Young has been a member of the Home Controls, Inc. marketing team for the past decade, providing assistance, training and materials to dealers. As he says, "If you do any type of lighting control, security, access control, perimeter sensors, intercoms, automated blinds or remote-controlled doors and windows, you are already selling digital home health devices."