NuVo Hires Net Enforcers
NuVo Technologies announced last week that it has retained Net Enforcers in order to monitor online auctions and pricing related to its products.
“Our contracting of Net Enforcers, a proven leader in online brand protection, is the latest component of our comprehensive campaign to eliminate fraudulent internet sales of our products,” the company’s recently named vice president of sales, Chris Westfall, said as part of the announcement. “With Net Enforcers’ help, we will provide an even higher level of reassurance, support and protection to legitimate NuVo dealers who abide by the rules.”
NuVo also said it is maintaining a “zero-tolerance program” for “misbehaving dealers,” under which it will terminate its relationship with a dealer after one infraction and a distributor after three.