Novus Distribution, NewLine Reps Ready to Dominate New England Market
Industry experts Jason Potter and Dave Lessor have joined forces to launch Novus Distribution, Inc. and sister company NewLine Reps, Inc. Located 20-minutes northwest of Boston in Burlington, the companies serve the New England-area retailers and integration firms in the residential and commercial AV markets.
Novus Distribution CEO Potter has been a key player in the sales, distribution, system design, and technical support of CEDIA channel goods for close to 20-years. Lessor -- who serves as Novus president -- brings 10-years of commercial and residential A/V sales including integration experience.
Novus Distribution (Novus means “new” in Latin.)
Potter and Lessor came together because as Potter puts it, “Something different needed to be done in this region. We see distributors focused solely on clerking orders with little dealer support and with so many lines in the same product category that dealers get confused. Many distributors are also actively marketing their own house brands. We feel this further adds to the confusion. Novus’ plan is to keep it simple with 2-3 top offerings in each category. Our main goal is to provide guidance with sales, proposals, and technical assistance. We want to be the ‘go-to guys’ for when dealers have questions.”
Located at 9 Ray Avenue in Burlington, MA (behind Café Escadrille), Novus boasts a 6,000-square foot facility that features an open-concept floorplan for dealers to walk, shop and talk with sales specialists. The facility also features a dedicated training room that incorporates a Dolby Atmos demo theater.
“To not be blocked by the outdated sales counter-type setup, to be able to see and touch everything, to talk with us to depths about their installs, all makes for a comfortable, productive environment for dealers,” added Lessor. “We are betting they will find our entire approach much more advantageous.”
Novus Line Card
Key lines include Apollo Enclosures, Atlantic Technology, Belden, Blue Aura, Calrad, Canton, Celerity Technologies, Clearview CCTV, Cleerline, Crimson AV, DoorBird, Domotz, Dynamat, Flexson, Google, Lambda Screens, Luma Home, Midlite, Nest, Next Level Acoustics, Niveo Professional, NuVo, OnQ, Planet Waves, Platinum Tools, PPC, PowerBridge, ProMounts, Ring, Roku, Samsung, Sharp, Simple Control, TechLogix Networx, Vanguard Dynamics, Vidabox and Wavenet. New lines are being added monthly to fill out the company’s offerings.