Vendor View: Philosophy on Display
CustomRetailer: Leon pioneered the soundbar speaker and for a long time has manufactured custom-built speakers to match flat-panel displays. Leon has enhanced its solutions beyond the soundbar to include architectural speakers, subwoofers, and much more. What prompted the expansion of Leon’s product offering?
Noah Kaplan: For over a decade we have focused on bringing theater-grade audio products to the modern living space. We knew that different design ethics and performance specs apply when integrating audio into these multiuse media rooms; so we have always taken an extreme approach to make our products “fit in.” Our Horizon and Profile Series are custom-built to match the exact size and finish of any display, even if that display is a 103” plasma screen or a 1.5” deep LED. We did this so they can be heard, not seen—virtually becoming part of the TV.
With the success of these two lines, we naturally looked beyond the front three channels to launch new products following a similar design ethic. We wanted to produce surround speakers that could become part of the décor of the room. Throughout the past year we’ve been trickling these products out, culminating in our Living Space Theater™ collection, where there is sensitivity to both design and high-fidelity audio. We also wanted to offer our dealers a one-stop solution for custom designing systems for these luxury spaces.
CR: How are dealers reacting to Leon’s one-stop-shop speaker solutions?
Kaplan: They have welcomed these solutions because they make sense. When designing a custom system, you want to use products that are timbre-matched to complement each other. It also becomes easier to order, and it maximizes our dealers’ profits because of incentive programs in place with our Living Space Theater systems.
CR: Please explain the “Living-Space Theater” concept?
Kaplan: When a client or interior decorator is designing a room, their first thought is definitely not about the speaker system. They know they may want a TV in the space, but they are not necessarily addressing the hardware needs or the control systems. As a concept, Living Space Theater defines a way to frame a “new” theater sale in unexpected rooms. This includes everything from TVs above the fireplace to environments like the kitchen, the bedroom, the pool hall, and so on.