Niles to Send Top Dealers to B.C.
Manufacturer Niles Audio launched a new sales contest that will reward its top performing dealers with an all-expenses-paid trip to its Dealer Advisory Board (DAB) Retreat at the Sonora Resort in British Columbia, Canada.
The DAB Retreat is, said Niles, “a mix of relaxation, relationship-building and brainstorming” that “invites an elite group of trusted Niles dealers to influence the future direction of Niles by providing input and guidance to the executive, sales, marketing and product development teams.” To attend, dealers must display high sales averages from January 1 to June 30 within one of several categories, including Highest Sales Average per Location, Highest StageFront Sales, Highest Loudspeaker Sales Average per Location, Highest IntelliControl ICS Sales Average per Location, Largest New Dealer and Largest Increase in Sales This Year Over Last Year. Niles also awards its Dealer of the Year and “President’s Choice: Dealer of the Year.”
“The DAB retreat is a pivotal event for Niles dealers,” said Niles President Frank Sterns. “It’s an opportunity for Niles to reward top dealers for their support and for us to gain valuable input on how we can better serve our customers.”
Winning dealers would appear to be in for a treat. At last year’s DAB Retreat, said Niles, dealers spent much of the week fishing, hiking, boating, playing Texas hold ‘em poker and “reflecting on the past year.”