Niles Moves Beyond Distributed Audio with New Speaker Line
Niles Audio hopes its new range of cabinet, on-wall and in-wall speakers will expand the brand’s association with distributed audio to encompass home theater speaker applications.
Demonstrations of the new StageFront line were held last week in New York City’s Warwick Hotel, in a room with great acoustics and a bit of history: It was the site of The Beatles’ 1965 New York press conference.
The speakers, first demonstrated at September’s CEDIA EXPO, hit the market about two months ago, explained Niles President Frank Sterns. “We didn’t know if our custom installation customers would accept Niles as a producer of these types of high-performance home theater speakers,” he said, “but the line has pre-sold six months’ worth of production on some models. Our customers need to present invisible, performing audio that’s profitable, and now they don’t have to sell away from the Niles brand to sell home theater speakers. It’s a much easier sale for them.”
The StageFront concept was born from the “Seven Keys to Success” vision put forth at Niles three years ago, said Sterns, “to produce reliable, high-performing, application-specific products in up-to-date assortments at high, attainable profit margins.” While home-theater-oriented, the line includes feature sets specific to custom installers that address flexibility and installation needs. The models, all voice-matched, are “designed to work together as a palette,” said Sterns.
Because speakers can sometimes end up in the “wrong” place in a cabinet, sonically, said Sterns, StageFront speakers come with rotatable, pivoting midrange/tweeter pods and tailorable midrange boundary controls. They also offer 12-volt trigger-activated bipole/dipole switching that automatically attunes the home theater system to varying source materials. The bezels on the in-walls have been designed as part of the cabinet, so the drivers are situated far forward to optimize use of the air volume in the wall.