Niles Goes After Transshippers
The latest company to announce crackdowns on unauthorized internet selling is Niles Audio. Its goal is to track down “entities and individuals that are neither authorized to represent the Niles brand nor are able to offer Niles factory warranty, post-sale support or service.”
Its new policy “identifies unauthorized websites, then investigates and tracks their source of supply so that the fullest possible action can be taken to stop it in a timely fashion.”
“We are stopping at nothing to protect the Niles reputation for quality that our dealers and their customers rely upon,” said Niles President Frank K. Sterns. “With relentless energy and focus, Niles will seek out and thwart unauthorized websites and auctions selling Niles products.”
The policy excludes Niles’ six authorized internet resellers, and doesn’t prevent authorized Niles dealers from using Niles logos, trademarks and approved images. But it “prohibits dealers from selling Niles-branded products via the internet or transshipping Niles products to anyone who might intend to resell the products on the internet. Authorized Niles dealers who violate this policy may be subject to immediate termination and/or other any measures the company deems fit,” said the company in a release.